I've just returned from Eindhoven where I ran some workshops for R&D and innovation teams on messaging at the city’s High Tech Campus*. Specifically, we worked on how to craft, structure, and deliver messages - usually when presenting - to people who have to make decisions about resource allocation, risk, and escalation.
From engineering to pharma to deep tech, I saw clever people struggling to choose what information to include and what to leave out, what was relevant for the person in front of them, and how to avoid drowning non-experts in too much detail.
I'm wondering how big a challenge this (technical experts communicating with business decision makers) is across R&D and research teams in business in Europe and beyond.
If you have a view on this, I'd love to hear it.
I've created an anonymous and quick survey to learn more about what's happening across these sorts of teams in "industry". If you'd like to share your experiences, use the form below.
And of course, feel free to add your email at the end (totally optional) and I'll send you updates on my findings - and ONLY on my findings. (No spam, I promise.)
Start the survey here →
* For those not in the know, High Tech Campus Eindhoven is a huge place on the outskirts of the city that is home to a thriving, collaborative ecosystem of over 300 high tech companies, researchers and institutions.
