Thinking about the Research-to-Decision Gap
Where do gaps in communication arise in research-driven businesses?
Why do smart people, like researchers and technical experts, struggle when it comes to getting their messages across to non-experts in their organisations? I want to find out from real organisations, R&D leaders, and technical experts in industry. Can you help?
Diving into the detail or setting the scene? A practical tip.
Leading with the detail in technical presentations and conversations with and for non-experts leads to confusion. Be kind: give some context before diving deep.
Can marketing experience help technical experts communicate better?
When researchers and scientists move from the academic world to the business world (or “industry” as I often hear it called), leading with the finding without front-loading all the technical detail can seem wrong. Ironically, having a bit of marketing expertise can help lead with the message that matters for the audience.